The Global Ready To Drink Cocktail Category
Proudly hand crafted in Melbourne and celebrated around the world. We use real Australian spirits and ingredients in our formulations with a longer shelf life with a minimum of two years. Ready to drink cocktails are particularly well positioned to resonate with consumers during lockdowns. They mimic an easy cocktail experience for consumers missing the on-premise.
There was a time, not too long ago, when pre-mixed cocktails were focused on sweet, brightly coloured liquids. But now craft producers like The Mixology Company are turning the tide.
The category has advanced into higher quality, tapping into the premiumisation trend. Consumers are looking for quality real ingredients, real spirits and the at home bar experience
